Amazon has been fighting spam and dishonest reviews for several years now. Here’s the latest round that they will need to fight with dishonest sellers.

Check out this listing for a Wifi enabled endoscopic camera. (it’s a screenshot in case the seller takes it down)

You’ll see it has 107 reviews, but only 3 out of 5 stars. It’s a poor rating that may or may not be deserved.

Here are some of the poor reviews for this camera…

Now take a look at this Amazon listing. It’s the exact same product by the exact same seller – but at a higher price with a better rating.

Now take a look at the reviews of the highly rated product…